Last week, CNN attempted an unusual marketing campaign in the blogosphere. The campaign combined blackhat search engine optimization techniques, viral marketing tactics, and guerrilla comment spam. Unlike the majority of comment spam, this spam appears to only target blogs that have discussed CNN in the past 3 months. So far, 13 separate instances of the spam have been found. Most alarmingly, CNN may have also left malicious keywords at least 3 out of 13 with the intent of using google's keyword stuffing detectors to censor them. As of now CNN has not returned my request for a confirmation or denial.
Some people feel that the comment spams were mere PR, and nothing to worry about. Others, like myself, believe that we must do our best to avoid a world where we constantly have to second guess whether or not we are talking to PR spam, or a human being. In the end it?s up to each of us to decide how far we're willing to go to defend the blogosphere from marketing imposters.
It looks as if CNN is indeed engaging in the spamming of blogs. Are they that afraid of FoxNews?
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