Now THIS is important news. Like most Australians, I am never without Vegemite in the house. I had to laugh at the comment in red, though. That is a LOT of Vegemite to eat. For British readers: Vegemite is similar to Marmite. For American readers: It's beyond explanation. If you ever try it, you will likely hate it
For more than 85 years Australia has been a nation of happy little Vegemites but now there's a new version of the iconic breakfast spread. Mixing the salty taste of traditional Vegemite with milk, butter and cream cheese, it is being marketed as a snacking spread or dip.
Great grandson of the inventor of Vegemite Cyril P Callister, Jamie Callister said during today's sample release at Toowong the new Vegemite should be judged on its merits and not compared to the breakfast table favourite. "I think with this one it's probably going to have a wider appeal - it's not as sharp a taste and it might appeal to more people," Mr Callister said. "Traditionally with Vegemite you either love it or you hate it... I think this might cover a bit more of the in-between ground."
Most shoppers who tried the new spread said they were keen on the new taste but there weren't many who said they would consider switching from the original. "I do like it, it's got a slight after taste but it is smoother and creamier than the original," Sandy Mckevitt from Springwood said. "I'm a Vegemite freak so I don't think I would (switch)."
Fellow shopper Gary Rendshaw said: "It's quite nice, it's like old Vegemite but with a quieter taste." "I think I'll switch to the new one but I'll still keep the old one... I buy the two kilogram buckets of it and they last me about two months."
But outside the centre Lisa Cunningham and her daughter Lilly from Bardon were thoroughly unimpressed with the new product, saying it would not feature in their household. "It's terrible. It is too sweet and I like the saltiness of the original Vegemite. It tastes like they've put some sort of sweetness in it to lessen the taste of the original Vegemite taste," Mrs Cunningham said. Lilly said she would not be recommending the new spread to her friends at school. "Normally I like my Vegemite not too thick on toast... I don't really like the new stuff," she said.
Kraft Foods Australia/New Zealand has said in a statement there are no plans to remove traditional Vegemite from the stands and it will continue to be manufactured in Australia. The new flavour of Vegemite will be available in supermarkets across Australia from July 6.
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