"Tosser" in British slang is a masturbator or a worthless person. So the sign is a pun designed to get attention
The message upon entering the village proudly declares: 'Stamfordham welcomes you, not litter'. But it appears the rather modest sign, planted in a bed of daffodils, is not having the desired effect.
In recent weeks, one resident has become increasingly frustrated at having to pick up a deluge of rubbish outside her home, including condoms and pornographic videos.
So when Jo Riddell decided to take a more obviously proactive approach, she could be forgiven for thinking she would have the backing of her fellow villagers.
Instead, the 49-year-old has found herself at the centre of a storm after her bright-yellow signs bearing the slogan 'Don't be a tosser - take your rubbish home' were branded 'offensive and garish'.
She put up the placards after claiming to have collected 27 bags of rubbish along the roadside on her land in the Cheeseburn Grange Hall Estate, near Stamfordham, Northumberland in recent weeks. Most were thrown from passing cars.