By JR on Friday, January 06, 2012
Leftists just don't get it. They are emotionally stunted
ANZAC Day, arguably the most sacred day on the Australian calendar, is in danger of being "branded" by the Federal Government.
War veterans say the 2015 centenary of the Australian landing on Gallipoli will speak for itself, without the need for hype, slogans or motifs, The Daily Telegraph reported. But federal bureaucrats have spent $100,000 on focus groups to determine how to "brand" the big day.
A market research company was paid $103,275 to conduct focus groups nationwide, including in Melbourne, last year.
Former premier Jeff Kennett said it was "an abject waste of money". It should be clear to the Government what the day means, and the idea of "branding" it was ridiculous, he said. "Anzac Day has come to mean so much that increasing numbers of young people are participating in dawn services and other commemorative services around Anzac Day," he said.
"It is a political intervention which should be snuffed out immediately, not just because it's a waste of money but because Anzac Day ... (is) profoundly celebrated and commemorated."
World War II veteran and ex-PoW Frank Holland-Stabback, who will march for the last time this year, agreed, saying Anzac Day allowed him to show his pride in serving his country. "I think Anzac Day is known well enough as it is."
Victorian RSL boss David McLachlan said he did not want to comment until he had seen the plans.
A Department of Veterans' Affairs spokeswoman said the idea for "a national brand or motif" emerged from an Anzac Centenary Advisory Board meeting on October 14. It was "not unusual for the Australian Government to undertake focus testing for a project of this scale and importance", she said.
The Government was tendering for a design, and she said concepts were "focus tested by a market research company" with defence force members and people from various age groups. They were asked how well each motif gained their attention and which they considered would best represent the Anzac centenary. "This was important to determine resonance with the Australian community," she said.
Ray Brown, from the Injured Service Persons Association (Peacetime), said the Government's approach was inappropriate, and Anzacs who fought at Gallipoli would have been stunned.