"Weight Watchers Australia has banned the word "fat" from its online message board in what appears to be another case of political correctness going too far.
Disgusted members of the Weight Watchers community forum are being told the three-letter word is no longer considered acceptable language on the site.
Posts containing any mention of "fat" are blocked and attract an automated reply: "Sorry, but your message contains language that we consider to be inappropriate for WeightWatchers.com.au message boards and violates our community standards and conduct guidelines, which are part of our terms and conditions.
"The following word is not permissible on our site: FAT. "If you would still like to send your message, go back and delete the word." A member, who contacted The Courier-Mail, said "fat" had become a "dirty word" on the Weight Watchers message board last month.