"A FEMINIST group is up in arms over a new line of LEGOs they claim hypersexualises girls with its curvier female figures.
"They have little breasts and they have fancy hair. And it just disturbs us that this is the image that they want girls to see," the organisation's executive director, Dana Edell, told FOXNews.com.
Edell also objects to what she calls stereotyping of preferred pastimes for girls, since the set includes a hot tub, a splash pool, a beauty parlour, an outdoor bakery, as well as an inventor's workshop.
But Dr. Leonard Sax disagrees with Edell's protest, saying gender differences are natural and there is nothing wrong with the company offering what it sees as a girl-friendly version of the interlocking plastic building blocks loved by children since 1949.
"These particular women's groups are disconnected from reality in their desire to promote the idea that these gender differences are taught by the patriarchy or through socialization," said Sax, author of "Why Gender Matters: What Parents and Teachers Need to Know About the Emerging Science of Sex Differences".