Gen-Y Rejects the Green Life: ‘Let’s all live like the Kardashians’

It increasingly looks like we’re entering the 4th quarter of the great Contest of Truth on global warming. The climate alarmists know they are way behind, and the Fakegate scandal shows they are willing to heave one Hail Mary after another — even in the most underhanded fashion — in a desperate attempt to get back in the game.

Yet those Hail Mary passes expose a rag arm throwing fluttering ducks into a headwind. Fact is: Generation Y — a generation exposed to relentless alarmist global warming propaganda since elementary school — is not very motivated to take the field, catch the pass, and win one for the Green Gipper.

Power Line’s Steve Hayward — who recently wrote one of the best pieces yet about Fakegate in the Weekly Standard — mirthfully notes that “one of Time’s hippest young columnists, the egregious Joel Stein, [has written] a column saying essentially that environmentalists are basically a bunch of losers.”

Hayward quotes the hipster Stein, who wrote of the Gen-Y generation (and quoted the author of a study on Gen-Y’s attitudes on environmentalism):
Compared with boomers and Generation X-ers, Gen Y-ers are the least willing to cut down on driving and electricity use. “There was a lot more questioning of materialism in the 1970s. Now it’s just like, Let’s all live like the Kardashians,” she said. . .

We do stuff not to save the planet as much as to look as if we’re saving the planet. That means I need to spend a lot more on my food, clothing and appliances and let everyone know about it.

Ouch. At least Gen-Y is sufficiently self-aware to recognize the contradiction. The power for all those Macbooks, iPods, iPads, live-streaming, Facebook updates, and Tweeting has to come from somewhere — and Gen-Y demands to be plugged in at all times. Gen-Y will not “power down” for the planet. Stage Two: Giving up paying the poseur premium for reliable, fossil-fueled energy that keeps all them all plugged in — and bursting the media-fed fantasy that wind farms and solar panels will keep an uninterrupted digital world at their fingertips. Gen-Y is at least halfway there. Critical mass comes after the first brown-out in California.

More proof that the game clock is ticking down on the alarmist team and they are out of time-outs? Hayward cites a study from that finds alarmist media coverage of the climate had declined 20 percent since 2010. The metrics are worse for editorial boards, which have cut in half their “we gotta save the planet NOW” work since 2009. Tick … tick … tick …

Read all of Hayward’s excellent Power Line post for its own sake, and to also see an amazing chart of the decline in alarmist media coverage that is impossible to hide. Quip’s Hayward: “Move over hockey stick.”

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