Must not mention that falafel is popular in the Middle East, apparently
McGuire is an influential figure in Australian radio, TV and sport
Eddie McGuire has been accused of peddling "disgusting" stereotypes over a jibe he made about Sydney's western suburbs during his breakfast show.
McGuire, who is president of Collingwood AFL club, was taunting Greater Western Sydney Giants coach Kevin Sheedy when he dismissed the ethnically diverse part of the city as "land of the falafel".
He said any recruits signing to the Giants would soon get tired of living there. "I've just a put a team together of your 17-year-olds who'll be sick of living up in the land of the falafel in western Sydney playing in front of a 12,000-seat stadium that's still not put up," McGuire said.
The jibe, although meant jest, has angered listeners. Mazhar Hadid, a councillor for the Sydney west suburb of Liverpool, described the comment as "completely inappropriate".
"Eddie McGuire is supposed to be a very respectable person but this comment is just insulting to the residents of the western suburbs," he told the Sydney Morning Herald.
An official from Greater Western Sydney Giants said the comment was "disgusting" and sent the wrong message.
Kevin Dunn, an academic at University of Western Sydney and expert on racism in Australia, said: "It's a flippant remark and a silly stereotype. It just betrays an ignorance.”