Must not discuss either the competence or the appearance of a female? The comments were made privately but were overheard and recorded.
"One of British football's leading television commentators, Andy Gray, has been fired, a day after being taken off the air for making sexist remarks about a female match official.
Gray, who has been the face of Sky Sports' football coverage for the past two decades, was dismissed by the broadcaster with immediate effect after "new evidence of unacceptable and offensive behaviour" in an off-air incident last month came to light.
Gray, 55, was broadcasting the Premier League match between Wolverhampton and Liverpool on Saturday when he and Keys make disparaging remarks about Massey, who was officiating the game.
Gray questioned whether Massey knew the offside rule, widely seen as a barometer of basic football knowledge, and made an abusive reference to Toms, saying she had been "hopeless" as a lineswoman.
Further footage which compromised Gray and another member of Sky Sports' commentary team - Andy Burton - was also passed to the media. Burton was taken off air yesterday.
In that incident, Burton was talking to Gray off-air on the touchline at Molineux prior to kickoff on Saturday and said: "Apparently a female lino today, bit of a looker."
Continuing to remark on Massey's appearance, Burton added that another member of the Sky Sports crew said Massey was "all right," adding: "Now, I don't know if I should trust his judgment on that?"
Gray then said: "No, I wouldn't. I definitely wouldn't ... I can see her from here," before swearing and adding: "What do women know about the offside rule?"