SHANGHAI — Companies looking to reach China's consumer market with pig images during Year of the Pig celebrations next month will have to adjust after a national television network adopted a policy to be sensitive to the country's small Muslim population, according to published reports.Twenty million Muslims. Small by Chinese standards, I guess, but more than enough to get one’s mind right, it seems:
CCTV's ad department said the regulations are intended to avoid offending Muslims, who consider pigs unclean animals. China's 20 million Muslims comprise less than 2 percent of the population, the Journal reported.
"China is a multiethnic country," the network said in a notice. "To show respect for Islam, and upon guidance from higher levels of the government, CCTV will keep any pig images off the screen."
The new policy comes as a surprise move as Chinese authorities rarely advance concerns of minority groups over the broader population in the world's most populous country, the Journal reported.So – what does it mean when the Chinese begin thinking they need to start sucking up to Muslims?
Does anyone share my vague feeling of disquiet about this?