"Burger King has been accused of pushing racial stereotypes in its new ad campaign, which features movie and pop stars eating in Burger King restaurants.
The fast food chain, which is losing out to rivals, hired Salma Hayek, Jay Leno, David Beckham and Mary J. Blige to revive its fortunes.
The ads try to convince the public that famous people are just like them - and enjoy eating burgers and drinking milk-shakes in Burger King restaurants.
However, the Blige spot, in which the rapper gets on top of a Burger King table and sings: "Crispy chicken, fresh lettuce, three cheeses, ranch dressing, wrapped up in a tasty flour tortilla", has suffered a huge backlash.
Critics claim the ad plays into uncomfortable stereotypes by having a black woman sing about chicken.
In statement released after an uncomfortably long silence, Burger King said it pulled the ad due to a licensing issue and expected to have it back on air soon. It wouldn't comment on whether the ad would remain the same.
I rather like fried chicken myself. So I must be black -- that's the level of logic involved