It started out as a bit of fun to raise money for the Animal Welfare League on the Gold Coast but it's turned into a fur-raising cat fight.
The Australian Christian Lobby has condemned a risque flyer for wax treatments showing a woman in sexy lingerie with a cat sitting between her open legs, and the slogan "What's New Pussycat?".
The flyer, distributed to homes around Burleigh Heads, promises to donate $1 from every wax treatment to the Animal Welfare League. The league's marketing manager, Brooke Whitney, says it's all for a good cause and a bit of edgy, but harmless fun. "It's just thinking outside the box," she laughed. [Oh dear! A pun. "Box" is Australian slang for part of the female anatomy but I am not sure if it means the same elsewhere]
"We've been running an SOS campaign for the past six weeks and this little ad has got more publicity in 24 hours than we've had since the campaign started and it's certainly getting the message out."