A "conservative" 2011 for Australians?



Futurists are predicting a "new conservatism" will sweep the nation this year as households rein in spending in the face of escalating living costs. Rising interest rates, soaring utility bills and the lingering spectre of the global financial crisis will ring in a simpler, more frugal lifestyle for most Aussies.

At the same time, the blistering march of technology will evoke a sense of longing for the past in many people.

Pearls and twin set chic, patriotism, home cooking and quiet nights at home are hot. But paying full price, worrying about water, expensive restaurants and spending too much time on Facebook are not hot.

Social researcher David Chalke said the rising cost of living would be a key issue. "People will be more prudent due to a combination of uncertainty about the future and certainty that prices - particularly utilities, government charges and so forth - are going up," he said. "Even though we're comfortably off and unemployment will probably slow down, we're going to save our cash."

Futurist Tim Longhurst said that people wanted to get back to basics. "The key word here is nostalgia, although it's nostalgia for a time that may or may not have existed," he said. "We don't really want to go and live in a cabin - the truth is we like our plugged-in, hi-tech way of life but we want to temper it a bit."

People would incorporate old fashioned things into their busy modern existences rather than opting for a complete life overhaul. "We're not about to quit our jobs to do this," he said. "We like the idea of the vegetable patch in the back yard, so we're starting to see people creating businesses around coming in and looking after it for us."

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